here, and be warned it includes every "creative" idea about high-powered people you could cram in an ad (the business lunch, the motivational speaker, the city trader, the business-deal in a gym class and so on!) - in a different context it could have been a regular ad for cars in the same segment. You know the type, the ad's copy goes and by God we know the type! We've seen it in hundreds of ads, the "man of the year" corny man that middle executives aspire to, the braggers, the egocentrics, the high-power borkers with their imagined sterile life, their trophy wives and sexy secretaries. Except Jaguar plays this so suavely because XF is "cliché proof". Teehee, funny as hell!